Accomplished Entertainment Marketing Executive with proven experience in building multimillion-dollar artist brands, managing global marketing departments, creating game-changing social strategy, and non-traditional, integrated marketing campaigns.
P & L/Budget Management
Innovations in Social Media
Niche and Mass Markets
New Media Expertise
Branding and Licensing
Artist Career Management
M SQUARED/MUSICCONSULTANT.COM 2011-Present
FOUNDER – Established consultancy providing executive leadership on marketing and artist management campaigns across all entertainment platforms including music, film, television, and theatrical ventures. Current projects include targeted artist branding, licensing, sponsorships, social media outreach, and physical and digital distribution for artists both domestic and international. Recent projects include campaigns with such artists as Sting, Carrie Underwood, David Duchovny, Sarah Brightman, AWOLNation, Nick Lachey, Johnny Gill, The Tenors, and Jim Brickman.
HUFFINGTON POST 2010-Present
CONTRIBUTING WRITER – Responsible for monthly posts and reviews covering current music, film, art, politics and theater. Huffington Post receives over 90 million unique visitors monthly.
S-CURVE RECORDS 2007-2011
COO – Initiated and Maintained companywide infrastructure and operations for $35 million company including management of artists, integrated marketing campaigns, financial planning, creative/advertising/social media plans, distribution, publishing, and all online and third-party promotions on a worldwide basis; Chief artist relations liaison for entire roster including such artists as: Joss Stone, Fountains of Wayne, Andy Grammer, Duran Duran, and Sir Tom Jones.
SANCTUARY ARTIST MANAGEMENT GROUP 2004 –2007
SENIOR VICE PRESIDENT, ARTIST RELATIONS – Directed worldwide music marketing and management campaigns for Elton John and Joss Stone on consumer and industry levels, including film and television appearances, photo and video shoots, advertising, internet/viral, touring, sponsorships, production. Social media campaigns included partnerships with such companies as: The Gap, Milk Council (Got Milk?), Starbucks, Conde Nast Publications, 7-11, Borders, Barnes and Noble, Amazon, Apple/iTunes, Wal-Mart, Target, Best Buy, the NFL, and Major League Baseball. Additionally responsible for television, touring and live production (ex. Super Bowl, Oprah Winfrey, Kennedy Center Honors, Good Morning America, Late Show with David Letterman, The Tonight Show with Jay Leno, The Today Show), as well as legit transfers (ex. Billy Elliot, Lestat).
S-CURVE RECORDS 2002 – 2004
GENERAL MANAGER – Created and implemented all worldwide marketing programs as well as day-to-day financial operations of the company, which was named the #1 Independent Label (Billboard Magazine), and sold over 10 million albums in its first two years of operation;
EPIC/SONY RECORDS 2000 – 2002
SENIOR VICE PRESIDENT, WORLDWIDE MARKETING – Managed all international marketing efforts for internationally signed artists as well as marketing campaigns for key domestic releases including Sade, Oasis, Fiona Apple, Donna Summer and Dixie Chicks.
POLYGRAM RECORDS 1986-2000
SENIOR VICE PRESIDENT, PRODUCT MANAGEMENT (1994 – 2000) – Initiated and supervised the direction of 46-person staff including the following departments: Marketing, Creative Services, Advertising, College Promotion, Video Promotion and Production. Maintained and balanced a yearly budget in excess of $60 million.
VICE PRESIDENT, PRODUCT MANAGEMENT (1989 – 1994) – Coordinated and executed consumer and trade marketing campaigns including all third party promotions, advertising, packaging, video production, touring and merchandise. Artists included John Mellencamp, Melissa Etheridge, INXS, Joan Osborne, Elvis Costello, Vanessa Williams, Hanson, Def Leppard, Paula Abdul, Morrissey, Brian McKnight and Bon Jovi.
PUBLICIST/PUBLICITY MANAGER/VICE PRESIDENT (1986 – 1989) – Created and supported all publicity and media campaigns for the full roster of artists.
NEW YORK UNIVERSITY, MA, 2011
STATE UNIVERSITY OF NEW YORK at ALBANY, BS, 1986
BRONX HIGH SCHOOL OF SCIENCE, 1982