Marty Maidenberg began his career at PolyGram Records in 1986 and advanced through the company to the eventual position as Senior Vice President of Marketing and Creative Services in his 13-year tenure there. In that capacity he oversaw the product management department as well as the college outreach programs, the art and design division, and video production and promotion.
In 1999, Mr. Maidenberg moved to Epic Records/Sony Music as the Senior Vice President of Worldwide Marketing where he directed domestic marketing efforts for all international signings.
In 2001 Mr. Maidenberg became General Manager of S-Curve Records, guiding the company both financially and creatively to its standing as that year’s #1 independent label (Billboard Magazine). S-Curve was profitable within its first two years of operation, selling over 10 million albums, and attracted the attention of EMI Music, which acquired half of the company in 2002. He remained General Manager for S-Curve/EMI up until the eventual, full-absorption of S-Curve into EMI. At that juncture he became the full-time manager of Joss Stone, one of the artists whose career had been launched at S-Curve.
As Joss’ manager Mr. Maidenberg joined forces with Sanctuary Group Management, where he was intricately involved in establishing Joss Stone’s career as a multi-platinum personality, selling over seven million albums over the next three years. Mr. Maidenberg was also responsible for producing performances at all live events, including solo concert tours and media events such as the Super Bowl Half-Time Performance, The Grammy Awards, The Oprah Winfrey Show, and PBS’ Kennedy Center Honors and Great Performances.
Mr. Maidenberg then joined the management team for Sir Elton John, working through Twenty-First Artists, and was involved in all aspects of his career: from touring/concerts to recording; from advertising and marketing to visual imaging; from film and theatrical releases to television productions and transfers.
Marty Maidenberg rejoined S-Curve as Chief Operating Officer in 2007 and once again supervised all label activities from marketing to artist relations for the likes of Duran Duran, Andy Grammer, We The Kings, and Sir Tom Jones.
In late 2011, Mr. Maidenberg left S-Curve to form his own marketing and management agency, M Squared Entertainment, which morphed into Musicconsultant.com, specializing in all aspects of marketing, branding, licensing, and sponsorship building. Music consultant.com can boast of working with a varied client roster; from pop icon Sting, country/pop superstar Carrie Underwood, worldwide classical crossover artist Sarah Brightman, actor/director/writer/singer David Duchovny, multi-platinum pop/rock band AWOLNation, Postmodern Jukebox siren Hannah Gill, famed pianist Jim Brickman, and global sensations, The Tenors.